Amazon Advertisers...
Make More Profit... In Much Less Time
The Fastest, Simplest, Most Intuitive Way To Optimise Your Amazon PPC
It's Easy When You Know How
AdRazor is the product of over a decade of experience, frustrations, experimentation, false-dawns... and finally 'Eureka' realisations, reduced PPC costs, increased sales, #1 BSR Amazon products... and dramatically increased profits.
Fastest Control Of Your PPC
Analyse all of your sponsored products & brands in minutes. Compare all running search terms against your target ACoS. Quickly identify:
- Zero-Sales Search Terms
- Too-Expensive (Above Your Target ACOS)
- Profitable Terms
- Seasonal Terms
- Bid Cannibalisation
Analyse At The Most Profitable Level
Keywords give you too little control, especially when setting -ve keywords. And raw search terms analysis is misleading because of how Amazon treats exact match (see below). Consolidated Search Terms are the only true way to optimise your PPC.
- Use Keyword targeting to generate the data.
- Use Consolidated Search Terms to laser-target the most profitable terms.
- Use Consolidated Search Terms for precise setting of negatives.
Exact Match Does Not Mean EXACT...
This common mistake can increase your ACoS by 75% or more AND decimate your sales at the same time.
- Amazon treats singulars and plurals as exact matches.
- Amazon ignores 'stop-words' e.g. of; for; with; by; etc
- So 'gift man'; 'gifts for a man' & 'gifts by men' are exact matches
- Also applies to negative keywords; block one & you block them all
- AdRazor shows you your data as Amazon sees it.
Unlimit Your Ad History
Your biggest Amazon PPC asset is leaking away every day because Amazon only lets you see the last 60 days of data. AdRazor removes that limit. No longer are you forced to make snapshot decisions with insufficient data.
- When you sign-up AdRazor downloads the last 60 days of PPC data
- Every 24 hours AdRazor updates your data
- No limits: if AdRazor has your data then you can analyse it.
- Your PPC history is now your ever-growing competitive advantage.
Instantly See What's Working
Looking at screens full of numbers and metrics can be overwhelming. But AdRazor's unique traffic-light colour-coding changes that in an instant. See immediately what is working and what is not.
- Set your target ACoS (everything is compared with that)
- Red = Too high
- Green = Your target ACoS or below
- Gray = Need more data
Shiny Object-Free Zone
There is no secret, mystical algorithm behind AdRazor. There doesn't need to be. AdRazor was created to both optimise your Amazon PPC fast and give you the information you need to run more profitable PPC in future.
- Created by Amazon PPC veterans with 11+ years of experience.
- Adopts the 80/20 approach - focusing on what has the most impact.
- Prioritises profit over ACoS (a useful metric not a goal.)
- Ensures you are in control at all times.