What does all of the Amazon PPC terminology mean? Find out in seconds with our easy to use A-Z Amazon PPC Glossary Of Terms:
A9: Amazon’s search algorithm used to rank products in search results based on various factors such as relevance, price, and customer reviews. In the context of Amazon PPC, understanding and optimizing for the A9 algorithm helps advertisers create effective campaigns by targeting the right keywords and improving the visibility of their products in search results.
ACoS (Advertising Cost of Sales): A metric used to measure the effectiveness of an Amazon PPC campaign by calculating the percentage of ad spend relative to the revenue generated from the campaign.
Ad Group: A collection of similar products or keywords within a campaign that is targeted by a single set of ads.
Ad Placement: The location where an ad is displayed on Amazon, such as on product detail pages, search results pages, or customer review pages.
Ad Rank: The position of an ad on the search results page, based on its bid and relevance to the user’s search query.
Ad Scheduling: A feature that allows advertisers to control when their ads are displayed, based on the time of day or day of the week.
Ad Spend: The total amount of money spent on an Amazon PPC campaign.
Amazon Advertising API: An application programming interface provided by Amazon that allows developers or third-party tools to access and interact with Amazon advertising data, such as PPC campaigns, performance metrics, and reporting. This API enables advertisers to automate and streamline various aspects of their PPC management, analysis, and optimization processes, resulting in more efficient and effective advertising strategies.
Amazon Attribution: A tool that provides insights into the effectiveness of advertising campaigns across multiple channels and platforms.
Amazon Attribution Console: A dashboard that provides insights into the performance of advertising campaigns across multiple channels and platforms.
Amazon DSP (Demand-Side Platform): A programmatic advertising platform that allows advertisers to target Amazon audiences off-platform.
Amazon Live: A livestreaming platform for brands and influencers to showcase their products and engage with customers.
Amazon Posts: A social media-like feature that allows brands to create shoppable content on Amazon.
A+ Content: A feature available to Amazon sellers that allows them to enhance their product detail pages with multimedia content, such as images, videos, and comparison charts. A+ Content can help increase customer engagement and conversion rates by providing additional information and a more immersive shopping experience.
ASIN (Amazon Standard Identification Number): A unique identifier assigned by Amazon to each product listed for sale on the platform.
Attribution Window: The period of time during which a conversion is attributed to an ad click, typically 7 or 30 days.
Auto-Targeting: A campaign type where Amazon automatically selects keywords and bids based on the product information and category.
Bid: The maximum amount an advertiser is willing to pay for a click on their ad.
Bid Adjustment: A feature that allows advertisers to increase or decrease their bids for specific ad placements or targeting options, such as top-of-search or product detail pages.
Brand Analytics: A tool that provides insights into customer behavior and preferences for products sold under a specific brand.
Broad Match: A targeting option that allows ads to be shown for search queries that include the targeted keyword or a close variation.
Budget: The total amount of money allocated for running an Amazon PPC campaign over a specific period of time.
Bulk Upload File: A spreadsheet or CSV file used to create, update, or manage multiple Amazon PPC campaigns, ad groups, and keywords simultaneously. This file allows sellers to efficiently apply changes across their advertising portfolio, saving time and effort compared to making individual adjustments within the Amazon advertising platform.
Campaign: The highest level of organization in Amazon PPC, which contains one or more ad groups.
Category: A classification or grouping of related products within the Amazon marketplace, which is important for PPC advertising as it allows sellers to target a specific category of products with their ads, helping to improve ad visibility and reach potential customers who are browsing or searching within that particular category.
Click-Through Rate (CTR): A metric that measures the percentage of ad impressions that result in a click.
Consolidated Search Term: A combined or aggregated list of search terms used to analyze, optimize, and improve the performance of Amazon PPC campaigns by identifying high-performing keywords and eliminating underperforming ones.
Conversion: The action taken by a customer that an advertiser considers to be valuable, such as making a purchase or subscribing to a newsletter.
Conversion Rate: A metric that measures the percentage of clicks that result in a conversion.
Cost per Click (CPC): The average cost of each click on an Amazon PPC ad.
Cost per Thousand Impressions (CPM): The cost of displaying an ad 1,000 times.
Custom Text Ads: A type of ad format that allows advertisers to create their own ad copy and display it on product detail pages.
Daily Budget: The maximum amount of money allocated to be spent on a specific Amazon PPC campaign per day, which helps control and manage overall ad spend while ensuring that the campaign runs consistently throughout the day.
Data History: A record of past performance metrics, such as impressions, clicks, conversions, and spend, associated with an Amazon PPC campaign. Analyzing data history helps advertisers identify trends, evaluate the effectiveness of their advertising strategies, and make informed decisions to optimize their campaigns for better visibility, sales, and profitability.
Exact Match: A targeting option that allows ads to be shown only for search queries that exactly match the targeted keyword.
Headline Search Ads: A type of ad format that appears at the top of the search results page and allows advertisers to showcase multiple products and a custom headline.
Impression: The number of times an ad is displayed on Amazon.
Keyword: A word or phrase that advertisers target with their ads to show up in search results.
Keyword Targeting: A targeting option in Amazon PPC that allows advertisers to show their ads to customers who search for specific keywords or phrases on Amazon. Advertisers can select the keywords they want to target and set bids for each keyword to determine their ad’s placement in the search results. Keyword targeting can help increase visibility and drive traffic to a product detail page.
Negative Keyword: A keyword that advertisers exclude from their targeting to avoid showing up for irrelevant searches.
Phrase Match: A keyword matching option in Amazon PPC where ads are displayed when a user’s search query includes the targeted keyword phrase in the exact order, but may also include additional words before or after the phrase, helping to increase ad visibility and targeting potential customers who are searching for similar products or services.
Product Targeting: A targeting option that allows advertisers to show their ads on product detail pages for specific products or categories.
Product Bullets: Concise and informative points that highlight the key features and benefits of a product listed on Amazon, which can include relevant keywords that enhance the effectiveness of PPC advertising campaigns by improving ad visibility and targeting in search results.
Product Description: A detailed and comprehensive explanation of a product’s features, benefits, and uses on its Amazon listing, which can incorporate relevant keywords to improve the performance of PPC advertising campaigns by increasing ad visibility and targeting in search results.
Product Search Terms: A set of words or phrases that sellers add to their Amazon product listings, which are not visible to customers but are indexed by Amazon’s search algorithm. These terms help improve the discoverability and ranking of products in search results and can be targeted in PPC advertising campaigns to optimize ad visibility and reach potential customers.
Product Title: The name of a product being sold on Amazon, which is crucial for PPC advertising as it contains relevant keywords that help optimize the ad’s visibility and targeting in search results.
Profitable: In the context of Amazon PPC, a profitable campaign refers to an advertising strategy that generates a positive return on ad spend (ROAS), meaning that the revenue generated from the campaign exceeds the costs associated with running the ads. A profitable PPC campaign contributes to the overall success and growth of the seller’s business on the Amazon marketplace.
PPC (Pay-Per-Click): An advertising model in which advertisers pay a fee each time one of their ads is clicked. In Amazon PPC, advertisers bid on specific keywords or placements to show their ads in search results or on product detail pages. The ad placement is determined by a combination of the bid amount and the ad’s relevance to the customer’s search query. PPC can be an effective way to drive traffic and sales to a product on Amazon.
ROAS (Return on Advertising Spend): A metric used to measure the effectiveness of an Amazon PPC campaign by calculating the revenue generated from the campaign relative to the ad spend. ROAS is expressed as a ratio, with a higher ratio indicating a more profitable campaign.
Search Terms: The keywords or phrases that customers use to search for products on Amazon. In Amazon PPC, advertisers can target specific search terms with their ads to show up in search results. Analyzing and optimizing search terms can help improve the relevance and effectiveness of an Amazon PPC campaign.
Seasonal: Refers to products or advertising campaigns that experience fluctuations in demand or performance based on specific times of the year, such as holidays or seasonal changes. In the context of Amazon PPC, understanding and planning for seasonal trends can help sellers optimize their ad strategies to maximize visibility, sales, and profitability during peak periods.
SEO (Search Engine Optimization): The practice of optimizing a website or product listing to improve its visibility and ranking in search engine results pages. In the context of Amazon, SEO involves optimizing product titles, descriptions, and keywords to ensure that they appear in relevant search results and attract potential customers. Effective SEO can help increase organic traffic and sales on Amazon.
Sponsored Brands: A type of ad format that appears at the top of the search results page and includes a custom headline, logo, and multiple products.
Sponsored Products: A type of ad format that appears in search results and on product detail pages, featuring a single product.
Sponsored Products Automatic Targeting: A campaign type where Amazon automatically selects keywords and bids based on the product information and category.
Sponsored Products Manual Targeting: A campaign type where advertisers select their own keywords and bids for their ads.
Store Page: A customizable page on Amazon that allows brands to showcase their products and create a branded shopping experience for customers. A store page can feature a brand’s logo, images, videos, and product collections, and can be used to highlight promotions and new releases. Store pages can help increase brand awareness and customer loyalty by providing a centralized destination for a brand’s products on Amazon.
TACoS: An acronym for Total Advertising Cost of Sales, which is a metric used to measure the overall efficiency of Amazon PPC campaigns. TACoS is calculated by dividing the total ad spend by the total revenue generated from both organic and paid sales. A lower TACoS indicates a more efficient and cost-effective advertising campaign.
Targeting: The specific audience or search queries that an advertiser selects for their ads to appear.
Top-of-Search Placement: A premium ad placement at the top of the search results page.
Sponsored Display: A type of ad format that appears on Amazon and third-party websites and includes product recommendations based on customer behavior.
Sponsored Brands Video: A type of ad format that includes a custom headline, logo, and multiple products, as well as a video showcasing the brand or product.
Sponsored Products Video: A type of ad format that features a single product and a video showcasing its features and benefits.