About Michael

AdRazor.net is the creation of Michael Parker, a seasoned e-commerce entrepreneur with over two decades of experience in online retail and Amazon advertising. As the founder of AdRazor.net, Michael brings his wealth of knowledge and hands-on experience to help Amazon sellers optimize their PPC campaigns and maximize their profits.

From Sweet Success to Amazon PPC Expert

Michael’s journey in e-commerce began in 2002 when he founded A Quarter Of (AQuarterOf.co.uk), an online sweetshop that quickly became the UK’s leading destination for retro confectionery. This venture not only demonstrated Michael’s entrepreneurial spirit but also his ability to identify market opportunities and build successful online businesses.

Under Michael’s leadership, A Quarter Of achieved remarkable success:

• Featured in major UK media outlets, including Sky News, ITV’s This Morning, The Sun, Daily Telegraph, Daily Mail, and The Times
• Michael appeared on UK TV: BBC, ITV, Sky News.
• Expanded to offer over 600 varieties of sweets
• Grew to dispatch up to three tons of sweets daily during peak seasons
• Expanded to 7 figure annual turnover

Amazon Expertise: From Vendor to Advertising Pioneer

Michael’s expertise in Amazon’s ecosystem is both extensive and hard-earned:

• Began selling on Amazon in 2013, quickly adapting to the platform’s unique challenges
• Started leveraging Amazon’s advertising platform in 2014, gaining early insights into its potential
• Invited to join the exclusive Amazon Vendor program in 2016, further deepening his understanding of Amazon’s inner workings
• Successfully launched and marketed products to #1 Best Seller Rank in the highly competitive Grocery category
• Navigated the increasing complexities and costs of Amazon advertising as the platform evolved

The Birth of AdRazor.net

As Amazon’s advertising landscape became more competitive and complex, Michael recognized the need for a more sophisticated approach to PPC management. Drawing from his years of hands-on experience and deep understanding of Amazon’s ecosystem, he developed AdRazor.net – a SaaS solution designed to help Amazon advertisers navigate the challenges he himself had faced.

AdRazor.net represents the culmination of Michael’s expertise in:

• Amazon PPC strategy and optimization
• Product launches and ranking techniques
• Seasonal sales peak preparation
• Balancing organic and paid visibility
• Adapting to Amazon’s ever-changing advertising landscape

Why Trust AdRazor.net?

1. Real-World Experience: AdRazor.net is built on strategies and insights gained from years of successful Amazon selling and advertising.
2. Proven Track Record: Michael’s e-commerce ventures have been featured in national media and even academic literature, demonstrating his authority in the field.
3. Continuous Innovation: Just as Michael adapted to changes in the sweet industry and Amazon’s platform, AdRazor.net evolves to meet the latest challenges in Amazon advertising.
4. Seller-Centric Approach: Having experienced the struggles of Amazon advertising firsthand, Michael designed AdRazor.net to address the real needs of sellers.

With AdRazor.net, Michael Parker brings his expertise to your fingertips, offering a tool that simplifies Amazon PPC management while maximizing your advertising ROI. Whether you’re a seasoned Amazon seller or just starting out, AdRazor.net provides the insights and tools you need to succeed in the competitive world of Amazon advertising.