About AdRazor

AdRazor is an innovative tool designed to optimize Amazon PPC (Pay-Per-Click) advertising efficiently and effectively. Our mission is to empower Amazon advertisers with the expertise, tools, and insights you need to maximize your advertising ROI on Amazon and ensure your ads are as profitable as possible.  

And all in just a couple of minutes.

Our History

At AdRazor, we understand the challenges of maximizing profits from Amazon advertising because we’ve been through them all.

Our founders started selling on Amazon.co.uk in 2011 and began advertising in 2013, eventually achieving 7-figure sales from Amazon ads alone.

We became an Amazon Vendor in 2016 and created the leading product range in our niche on Amazon.co.uk, as well as the UK’s top ecommerce store in that space.

In the early days, advertising on Amazon was easy with minimal competition and low costs. We didn’t need to optimize our ads – they were profitable so we let them run. However, as competition increased, our Advertising Cost of Sale (ACoS) skyrocketed and we needed to get smarter about optimization.

We tried using Amazon’s native tools to stop campaigns and ad groups with high ACoS, but found this caused overall profitability to drop as we were shutting off productive keywords along with the losers. Analyzing spreadsheet data helped but was cumbersome and error-prone.

Determined to crack the code, we embarked on an iterative process to build a tool that could quickly optimize our Amazon ad campaigns for maximum profit. After many revisions, AdRazor was born.AdRazor was founded in Q4 2017 by a team experienced in Amazon sales and e-commerce. The team quickly reached over £1 million in sales from Amazon ads alone and recognized the need for better advertising optimization tools. This drove the creation of AdRazor, a solution to counter the increasing competition and rising costs on the Amazon platform.

Our Team

Our team has a deep understanding of Amazon’s advertising algorithms and sales mechanisms, honed through years of direct selling and advertising on Amazon. We have a clear focus on optimizing product advertising and continuously refine this expertise to deliver robust and reliable tools.

AdRazor’s Differentiators

AdRazor offers:

  • Speed: Quickly analyzing campaign data in minutes, not hours, helps you save time and stay agile.
  • Intuitive Use: AdRazor’s user-friendly interface makes it easy for both seasoned advertisers and newcomers to optimize their campaigns.
  • Precise Analysis: Marketing strategies can be refined as AdRazor shows what’s really profitable.
  • Flexibility: The tool can accommodate various marketing strategies, like auto campaigns and negative targeting, while ensuring only profitable keywords drive ad spend.
  • Control: No changes are made to your live Amazon ad campaigns automatically.
  • Potent Data Analysis: AdRazor provides access to up to 90 days of advertising data, unlike the 60-day limit in Amazon’s system.

How AdRazor Works

AdRazor analyzes at the search terms level, the core of Amazon ads. We show you your data in a clear, color-coded format, and fast, intuitive features allow you to easily decide which search terms are profitable and should be retained.

Case Studies & Testimonials

Will it work for you?  Take a look at this screenshot from a client’s results:

AdRazor Amazon ads optimization

Why Choose AdRazor?

Our solution offers control, profitability, and speed, making Amazon PPC management quick, easy and incredibly intuative. 

It’s a transparent solution… there are no hidden algorithms.

Optimize existing campaigns, apply negative targeting from the beginning, and save time and money. AdRazor also supports dynamic advertising strategies like auto campaigns, now with a tool that provides real-time, in-depth, understanding of your campaign’s potential for optimization.

Commitment to Data Security and Privacy

AdRazor strictly follows data protection regulations, ensuring your advertising and data remain secure.

Our Values

AdRazor is committed to offering a reliable and profitable platform for e-commerce success on Amazon. Our team’s extensive experience and constant refinement of our tool lead to a trustworthy and effective advertising solution.

Try AdRazor

AdRazor is proud to offer a 30-day free trial. Follow this link to give it a try and see the results.

Contact Us

For more information or to schedule a demo, please reach out to us through our contact page. Our team is excited to answer any questions and help you start optimizing your Amazon ad campaigns for increased profitability.

Put It To The Test With Zero Risk.

Start your free trial today and achieve the e-commerce success Amazon has to offer without the guesswork. Show your visitors what they want, make Amazon ads easy, and watch your profits soar. Start your 30-day free trial now at AdRazor.net – no card needed.