If you’re an Amazon seller, creating catchy and well-optimised product titles on Amazon is key to your products’ success.
A great title is your most potent tool in giving Amazon’s famous A9 ranking algorithm what it needs. It helps in showing up more often in searches, getting more clicks, and selling more. Below we share will share tips and best practices on making effective titles. It will also introduce our free Amazon Title Character Limit Checker Tool. This tool ensures your amazon listing title stays within Amazon’s character limit rules.
Simply type or paste your Amazon product title in the box below and see instantly if it complies with Amazon's guidelines.
In Amazon’s competitive world, good titles can change everything. They use relevant keywords to help you show up more in searches. This gets more people to look at your products. It’s like making a map that leads customers straight to what you’re selling.
Your product’s title is its first chance to shine. Use keywords that your customers use, and your product can show up more. This means more people might click on your product’s page. And a good title also shows off what makes your product special.
It’s key to make your title catchy but not too long. Amazon has rules on how many letters you can use. If your title is too long, Amazon might cut it off. Then, people won’t see all the info you wanted them to. Knowing and following these rules means your whole title can be seen by everyone looking for it.
To do well with Amazon title SEO, you’ve got to think carefully. Do your research, learn how Amazon’s system works, and understand what people are searching for. With the right titles, you could see more people coming to your page. This might turn into more people buying what you have to offer.
Amazon has set up rules for making product titles clear and consistent. These amazon seller title guidelines help keep things professional and our Amazon title character limit checker helps you make sure you stay within the limits. They also help your product get seen more often. Following these rules lets sellers make titles that catch people’s attention. This can boost how much your product shows up in searches and lead to more sales.
Amazon gives general amazon title requirements, but different product types might have their own rules. For example, books must have the author’s name in the title. Clothing items need to mention their style, brand, and what they’re made of. Knowing these extra rules for each category is important. It helps your product page look good and show up in more searches.
Even with clearly defined rules, sellers can still make mistakes. These can hurt the performance of your product listings. Mistakes include making titles too long i.e. going over the Amazon title character limit, not following Amazon guidelines, not using enough keywords, using too many of them or simply using the wrong keywords. Fixing these errors can make your titles work better. This can make your products easier to find on Amazon.
Category | Specific Requirements | Character Limit |
---|---|---|
Books | Author’s name, edition (if applicable) | 200 |
Clothing | Brand, style, material composition | 150 |
Electronics | Brand, model number, key features | 200 |
Home & Kitchen | Product type, brand, material | 150 |
A table is shown above listing some product title requirements amazon for different categories. It highlights how important it is to follow both general and specific amazon listing title rules. Making titles that follow these guidelines well can make your products stand out more. It also helps your products show up better in searches, by using the right amount of characters and the most relevant details.
Using keywords rightly is key for good Amazon titles. But, don’t overdo it. Keyword stuffing is when you use a keyword too much. This makes the title hard to read. It may also break Amazon’s rules. Plus, it won’t grab a customer’s interest.
Avoid using too many keywords. Also, don’t use words that are too promotional or banned. These could be words that sound too good to be true or are just not right. Amazon checks that your title truly describes your product. Using these words could get your listing taken down.
To make good Amazon titles, use these tips:
By sticking to these tips, you can make titles that both catch attention and follow Amazon’s rules. This can help your product show up more and do better on Amazon.
Crafting a good Amazon title means making it easy to find and read. To do this, you should use key elements that work for both search tools and people. This skill helps you rank higher in searches and makes shopping better for your customers.
It’s key to be seen (SEO), but your product title must still be interesting and clear. Here are tips to find the right balance:
To make your Amazon product title better, follow a strategy. Use SEO tips and know what your audience is searching for. Here are key steps to improve your titles:
Following these steps leads to Amazon product titles that connect with your audience. They also help your SEO, bringing more visitors and sales to your page.
Integrating keywords into Amazon product titles is an art. It needs strategic planning and skill. Using keyword research tools and optimisation methods can make your listings more visible. This attracts your audience and increases the chance of making sales.
The first step is doing detailed keyword research. Google Keyword Planner, looking at competitors listings on Amazon, the free Ahrefs Amazon Keyword Tool and the keywords that they use, and Amazon Search Suggest drop-down all help. They tell you what people search for and how often. Use this information to choose keywords that fit your product and audience.
You can also be inspired by your competitors’ titles. With our free Amazon Listing Optimisation Tool you can see exactly which search terms your top ranking competitors are using in their product titles and bullet points. You can then do the same for your listing and, where you’re missing out on a competitor’s search term which clearly works then you can weave it into your listing and reap the benefits of a couple of minutes research.
But the only way to see true counts of Amazon search volumes is by leveraging your Amazon Advertising Data. Here you can see the exact number of impressions you ad has generated from a search term in any given time period.
One of the few shortcomings of the Amazon Ad Data is that you will only be able to analyse a short time period, currently 60 days.
When you use AdRazor, on the other hand, you get the same factual impressions counts, because AdRazor receives all of its data direct from your Amazon Ad Account, without time restrictions.
If AdRazor has your data then you can leverage it to improve your listings, your rankings and your profits.
Use your chosen keywords in your Amazon product titles. Make sure they flow naturally. Search on Amazon likes titles that are full of relevant keywords. They should also clearly describe what your product is about.