The Perils of Set and Forget: Why Your Amazon PPC Account Needs as Much Care as Your Garden
Set it and forget it sounds so appealing when it comes to Amazon PPC. Discover why it's a risky strategy.
Michael Parker
Amazon PPC expert and founder of AdRazor, helping sellers optimize their advertising campaigns for maximum profitability.
Michael Parker is the founder and CEO of AdRazor, a leading Amazon PPC optimization platform that has helped thousands of sellers increase their advertising profitability. With over 8 years of experience in Amazon advertising, Michael has become a recognized expert in the field of Amazon PPC management and optimization.
Expertise
Michael specializes in:
- Amazon PPC Strategy: Developing comprehensive advertising strategies that align with business goals
- Campaign Optimization: Advanced techniques for improving ACOS, TACOS, and overall campaign performance
- Keyword Research: Identifying high-converting keywords and negative keyword strategies
- Bid Management: Automated and manual bidding strategies for maximum ROI
- Amazon Algorithm: Understanding how Amazon’s advertising algorithm works and how to leverage it
Background
Michael Parker is the founder and CEO of AdRazor, a leading Amazon PPC optimization platform that has helped thousands of sellers increase their advertising profitability. With over 11 years of experience in Amazon advertising, Michael has become a recognized expert in the field of Amazon PPC management and optimization.
Before founding AdRazor, Michael created AQuarterOf.co.uk in 2002 and it went on to become the UK’s largest and most popular old-fashioned online sweetshop. That led to numerous TV appearances (must to Michael’s discomfort because he’s a massive introvert) on BBC, ITV, Channel 4, Sky News, as well as extensive press coverage in the national media. His story growing AQuarterOf.co.uk also featured in the book “How To Make a Million Before Lunch”.
AQuarterOf.co.uk starting selling on Amazon.co.uk in 2011 and began advertising in 2013, eventually achieving 7-figure sales from Amazon ads alone, with several #1 BSR products at the peak Christmas sales period in the entire Grocery department on Amazon.co.uk. The brand went on to join the Amazon Vendor Central program in 2016 and created the leading product range in its niche on Amazon.co.uk, as well as the UK’s top ecommerce store in that space.
Connect with Michael
Michael regularly shares insights and tips about Amazon PPC optimization. His articles cover everything from beginner-friendly guides to advanced optimization techniques, making complex advertising concepts accessible to sellers at every level.
Articles by Michael Parker
Amazon PPC For Beginners
Everything a beginner needs to get started with Amazon PPC, 100% fluff-free.
How To Create A+ Content That Sells
Secrets of how to make Amazon A+ content give your sales a boost.
How To Create Amazon Product Images To Maximise Your Sales
Your Amazon product image is the first chance to grab a potential customer's attention. Here's how to make yours more effective.
How To Write Amazon Bullet Points That Convert in 2025
100% fluff-free, value-packed guide for converting more Amazon shoppers into buyers.
The Ultimate Amazon Product Title Guide: Maximizing Both Organic & PPC Sales
Learn how to optimise your Amazon product titles for both organic search and PPC ads. Increase your sales and profits.
Get Higher Organic Rankings: How To Win At Amazon SEO Optimisation
Boost your Amazon product visibility with our expert SEO guide. Learn how to improve your product rankings, increase sales and lower advertising costs. Get started now!
How to Increase Your Amazon Conversion Rate
Learn how to increase your Amazon conversion rate with our top 10 actionable tips. From product listing optimisation to advanced advertising strategies, we've got you covered.
The Ultimate Guide to Optimizing Your Amazon PPC Campaigns in 2025
Learn how to optimize your Amazon PPC campaigns with expert tips and strategies. Increase your ROI and outshine your competition.
How to Set Up Your First Amazon Sponsored Products Campaign
Did you know that a whopping 74% of Amazon shoppers use the search bar to find products? That’s right – and it’s exactly why Amazon Sponsored Products are such a game-changer for businesses like yours and mine. I remember when I first started selling on Amazon. I was so excited to get my products out […]
The Ultimate Guide to Amazon PPC Campaign Setup for Beginners
Unlock the power of Amazon PPC with our beginner's guide to campaign setup. Learn how to boost your sales and visibility on the world's largest marketplace.
Why Is My Amazon Listing Not Showing Up?
Uncover why your Amazon listing isn't visible and learn how to troubleshoot common issues. From indexing delays to suppressed listings, master the art of maintaining your product's presence on the platform.
Why Are Your Amazon Sponsored Products Not Showing Up?
Is your Amazon ad campaign a ghost town? Dive into expert troubleshooting tips to resurrect your Sponsored Products. Don't let invisible ads haunt your sales potential.
Mastering Amazon PPC: A Practical Guide to optimising Your Campaigns
Step-by-step actionable ways to optimise your Amazon PPC.
Amazon Match Types – How To Avoid Expensive Mistakes
Amazon matches are not what you think... and that costs you $$$.
Understanding Keywords vs. Search Terms in Amazon PPC
Unravel the mystery of Amazon PPC: Keywords vs. Search Terms. Are you optimising for what sellers choose or what customers actually type? Boost your campaign success with this crucial distinction.
ACoS vs. TACoS: Understanding Key Metrics in Amazon PPC
Navigating the Amazon PPC maze? Unlock the power of ACoS and TACoS. These crucial metrics hold the key to optimising your ad strategy and boosting sales.
Why ACoS Isn’t Everything: The True North of Amazon PPC Profitability
Discover why ACoS shouldn't be your only focus in Amazon PPC. Learn to prioritize overall profitability, maximise ad spend on winning campaigns, and drive sustainable growth for your Amazon business.
Mastering ACoS: A Comprehensive Guide to Reducing Advertising Cost of Sale on Amazon
Cracking the ACoS code: Dive into the metrics that make or break your Amazon ad campaigns. Learn to balance spend and sales for peak profitability.
Forgetting Negative Keywords
One of the most common Amazon PPC mistakes that sellers make is forgetting to utilise negative keywords effectively. Discover how to fix it.
How to Write Compelling Amazon Product Titles – The Secret Sauce
What makes a compelling Amazon product title? How do you optimise your titles for visibility and engagement? We'll tell you.
Amazon Advertising for Different Marketing Goals
Discover how Amazon advertising can be utilised to achieve different marketing goals.
Dominate Amazon with Killer Ads: The Essential Guide to Best Practices
Explore the essential best practices for maximizing advertising performance on Amazon.
Amazon Advertising Bidding Strategies: The Formula to Dominate
When it comes to advertising on Amazon, bidding strategies play a critical role in determining your success on the platform. By implementing effective bidding techniques, you can dominate the marketplace and achieve your campaign objectives. Whether you are new to advertising on Amazon or looking to optimise your existing campaigns, understanding the ins and outs of bidding is key. Amazon offers a variety of bidding options to help you maximise the impact of your advertising efforts. From Amazon PPC bidding to sponsored products bidding, there are strategies tailored to different campaign goals and objectives. By mastering bid optimisation and implementing the right bidding strategies for your Amazon ads, you can increase visibility, attract more customers, and ultimately drive sales.
Amazon Keyword Research: Step By Step
Welcome to our comprehensive guide on mastering Amazon keyword research! As an Amazon seller, understanding the importance of keyword optimisation is crucial for your success. Just like any other search engine, Amazon’s search algorithm, A9, prioritises relevant and high-converting products. By conducting thorough keyword research, you can optimise your product listings and drive sales on […]
Key Amazon Advertising Fundamentals: What You Need To Know
Essential information for Amazon advertisers when starting out.
Avoid These Common Amazon Advertising Mistakes for Success
How to avoid these all too common and expensive errors in Amazon PPC
Mastering How to Sell on Amazon Without PPC – A Comprehensive Guide
If you’re an Amazon seller, you’re probably familiar with Pay-Per-Click (PPC) advertising. While it can be an effective way to drive sales, it can also eat up a significant portion of your budget. The good news is that you can sell on Amazon without PPC and still achieve great results. In this comprehensive guide, we’ll […]
How to Run a Profitable PPC Campaign on Amazon
When it comes to selling products on Amazon, running a pay-per-click (PPC) campaign can help you generate more traffic and boost your sales. However, running a profitable PPC campaign on Amazon requires a strategic approach and continuous optimisation. In this section, we will explore the strategies and techniques for running a successful PPC campaign on […]
How Long Does It Take for Amazon PPC to Work?
Amazon PPC (Pay-Per-Click) is a powerful advertising tool that allows sellers to promote their products on the Amazon marketplace, but how long does it take for amazon PPC to work?
How Much Should You Spend On Amazon PPC
Discover how much of your budget should be allocated to PPC advertising.
10 Amazon PPC Metrics You Need To Master For Success
Unlock the power of Amazon PPC metrics with our expert guide to the most crucial 10. Discover how to optimise your ads and outperform competitors.
Amazon Advertising Strategy: Best Practices For Profitable Ads
Amazon advertising strategy: Learn the best practices, tips, and techniques to create profitable ads on Amazon, optimising your ad spend and driving sales.
Amazon Fees Explained
All you need to know about Amazon's fee system and how these costs impact your sales and profitability.
Amazon PPC Exact Vs Phrase Vs Broad Match: Which To Use & When
An estimated 95% of Amazon advertisers make the same expensive mistake when use ppc match types. Discover what it is now - don't fall into the trap.
Unlock The Power Of Amazon PPC Geo-Targeting: An In-Depth Guide
Geo-targeting: Your secret weapon in Amazon PPC. Discover how pinpointing locations can skyrocket your ad performance and ROI.
The Definitive Guide to Amazon Ad Scheduling as a PPC Strategy
Tired of wasting ad spend? Dive into the world of Amazon ad scheduling and fine-tune your PPC strategy. Explore innovative techniques to reach customers at the perfect moment and watch your sales soar.
Mastering Keyword Bidding In Amazon PPC: A Comprehensive Strategy Guide
Is your Amazon PPC strategy stuck in neutral? Learn to navigate the twists and turns of keyword bidding like a pro. Shift gears with data-driven insights and leave the competition in your rear-view mirror.
What are the 3 Amazon PPC campaigns?
Amazon PPC's trifecta: Products, Brands, Display. Master these campaign types to supercharge your sales. Are you leveraging all three?
Maximise Your Profits With Amazon Paid Ads
From ad budgets to bid strategies: Master the art of Amazon advertising and transform your online business. Freedom and financial success are just a click away.
What is Amazon SEO and PPC… And How Can They Boost Your Sales and Conversions?
Amazon's SEO & PPC: Your dynamic duo for marketplace dominance. Learn how these strategies synergise to skyrocket your visibility and sales. Ready to master the Amazon algorithm?
Boost Your Amazon Sales: Explore the World of Sponsored Products
Ever wondered how some sellers manage to consistently make their products visible to millions of Amazon customers?
How to Control Your ACoS on Amazon: Expert Tips for Profitable Advertising
Master Amazon ACoS with expert tips: Set targets, optimise keywords, improve listings, leverage campaign types, and adjust bids. Learn to balance profitability and visibility for successful Amazon advertising.
Demystifying Amazon ACoS: What is a Good ACoS on Amazon?
Uncover the secrets of a good Amazon ACoS! Boost profit margins and optimise ad campaigns with our comprehensive guide to mastering ACoS.
Amazon PPC Negative Keywords… What They Are, How To Use Them… And The Big Mistake To Avoid.
For starters, negative keywords for Amazon PPC are probably one of the most misunderstood areas of Amazon advertising… by reading (and acting on) this article you can save yourself massive amounts of lost sales & profits… not to mention confusion and frustration. What Are Amazon PPC Negative Keywords? Negative keywords are the words or phrases that […]
What Is Amazon PPC: Unlock the Potential of Your eCommerce Business
Amazon PPC: Where clicks meet conversions. Navigate the auction-based ad landscape, optimise your budget, and watch your products soar. Is your strategy primed for success?
What Is Amazon PPC: Unlock the Potential of Your eCommerce Business
Amazon PPC: Where clicks meet conversions. Navigate the auction-based ad landscape, optimise your budget, and watch your products soar. Is your strategy primed for success?
Everything You Need To Know About RoAS & How To Improve Yours
RoAS > 1 always good? Think again. Navigate the complexities of Return on Ad Spend in Amazon marketing. From calculation pitfalls to optimisation strategies, elevate your e-commerce game.
How To Reduce ACOS – Key Strategies
Is your Amazon advertising bleeding money? Dive into expert ACOS reduction tactics. Transform your product listings into profit powerhouses with these key insights.
What Is Amazon ACoS?
ACoS unveiled: Dive into Amazon's ad efficiency metric. From calculation to optimisation, master the key to profitable PPC campaigns. Is your ACoS telling the whole story?