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How to Set Up Your First Amazon Sponsored Products Campaign
Amazon PPC

How to Set Up Your First Amazon Sponsored Products Campaign

Did you know that a whopping 74% of Amazon shoppers use the search bar to find products? That’s right – and it’s exactly why Amazon Sponsored Products are such a game-changer for businesses like yours and mine. I remember when I first started selling on Amazon. I was so excited to get my products out […]

Michael Parker
Read More 19 min
Mastering Amazon PPC: A Practical Guide to optimising Your Campaigns
Amazon PPC

Mastering Amazon PPC: A Practical Guide to optimising Your Campaigns

In the vast sea of Amazon advertising content, finding actionable, step-by-step guidance can feel like searching for a needle in a haystack. While general information abounds, many sellers struggle to translate that knowledge into tangible results for their PPC campaigns. That’s why we’ve created this comprehensive guide. Our mission is simple: to provide you with […]

Michael Parker
Read More 6 min
Amazon Match Types – How To Avoid Expensive Mistakes
Amazon PPC

Amazon Match Types – How To Avoid Expensive Mistakes

Broad Match Definition: Broad match is the most flexible match type. It allows your ad to show when a customer’s search term contains all the keyword terms in any order, as well as close variations. Use Case: Broad match is excellent for discovering new, relevant search terms you might not have considered. It’s often used in the […]

Michael Parker
Read More 4 min