Did you know that a whopping 74% of Amazon shoppers use the search bar to find products? That’s right – and it’s exactly why Amazon Sponsored Products are such a game-changer for businesses like yours and mine. I remember when I first started selling on Amazon. I was so excited to get my products out […]
Unlock the power of Amazon PPC with our beginner's guide to campaign setup. Learn how to boost your sales and visibility on the world's largest marketplace.
Is your Amazon ad campaign a ghost town? Dive into expert troubleshooting tips to resurrect your Sponsored Products. Don't let invisible ads haunt your sales potential.
In the vast sea of Amazon advertising content, finding actionable, step-by-step guidance can feel like searching for a needle in a haystack. While general information abounds, many sellers struggle to translate that knowledge into tangible results for their PPC campaigns. That’s why we’ve created this comprehensive guide. Our mission is simple: to provide you with […]
Broad Match Definition: Broad match is the most flexible match type. It allows your ad to show when a customer’s search term contains all the keyword terms in any order, as well as close variations. Use Case: Broad match is excellent for discovering new, relevant search terms you might not have considered. It’s often used in the […]
Unravel the mystery of Amazon PPC: Keywords vs. Search Terms. Are you optimising for what sellers choose or what customers actually type? Boost your campaign success with this crucial distinction.
Discover why ACOS shouldn't be your only focus in Amazon PPC. Learn to prioritize overall profitability, maximize ad spend on winning campaigns, and drive sustainable growth for your Amazon business.
Amazon Pay-Per-Click (PPC) advertising is a powerful tool for sellers looking to increase their visibility and sales on the platform. However, running a successful Amazon PPC campaign requires careful planning and execution. One of the most common Amazon PPC mistakes that sellers make is forgetting to utilize negative keywords effectively. In this article, we’ll dive […]
If you’re an Amazon seller, you know that your product titles can significantly impact your sales and success on the platform. But what makes a compelling Amazon product title? How do you optimise your titles for visibility and engagement? In this section, we’ll reveal the secret sauce to writing compelling Amazon product titles. You’ll discover […]
If you’re looking to increase your brand’s visibility on Amazon or boost your product sales, Amazon Advertising could be the solution you’ve been searching for. Amazon Advertising is a powerful tool that can help you achieve a range of marketing goals, from increasing customer acquisition to improving customer retention and launching new products. In this article, we’ll take a closer look at Amazon Advertising and explore how it can be utilized to achieve different marketing goals. We’ll delve into the specifics of Amazon Advertising, from understanding advertising strategies to optimising ad campaigns and measuring return on investment. We’ll also examine the customer journey on Amazon and offer specific strategies for leveraging Amazon Advertising to achieve success.