Free Search Terms Optimisation Tool
If your Search Terms are too short you’re missing out on free opportunities to increase your sales.
If they’re too long you’re missing out on even more free sales opportunities (because Amazon may be IGNORING ALL of your Search Terms).
Enter your product’s Search Terms to see the true length (as Amazon sees it) and then check Amazon’s latest rules below to see if you can increase your sales potential by improving your Search Terms.
Check Your Search Terms Instantly...
If you’d like more tools and actionable tips to help make your Amazon advertising and organic selling simpler to manage, quicker and more profitable…
Table of Contents
Why Are Search Terms So Important?
Combined with the product title and the bullet text, they’re what Amazon uses to decide when customers will see your organic listings.
Amazon's Search Terms Guidelines
- use singular or plural not both (pick whichever is shorter so that you can cram more in)
- separate words with spaces
- don’t repeat words (also don’t include any words that already appear in the product’s Title or Bullets… it’s a waste off a valuable asset to duplicate those in your Search Terms)
And, critically, stay under the the length limit.
In some countries Amazon even states:
“If Search Terms are over the limit… NONE of the Search Terms for that ASIN will be indexed by Amazon Search”
How Does Amazon Measure Search Terms Length?
Amazon generally measures the length in bytes. But not in all countries. You can discover the rules for your country in the section below.
Generally this is the same as measuring the character count… except where letters have accents etc in which case a single letter can count as 2 or even 4 bytes. Use our Search Terms Optimisation Tool to discover the length of your Search Terms in bytes as well as characters.
Make Sure You Comply With Amazon's Search Terms Rules In Your Country
At the time of writing (last updated: April 2023) this Amazon looks to have standardised the rules for Search Terms to be a maximum of 250 bytes. Previously the maximum length was measured in either bytes or characters, depending on the country.
So it’s critical that you know the rules that apply for the Amazon marketplace where you are selling… and to help you we’ve pasted the links to the Amazon Search Terms Rules for each of the Amazon marketplaces below: