Our Story - Why We Built an Amazon PPC Tool
Find out why AdRazor is the top choice for Amazon PPC management. Our platform simplifies advertising for accelerated sales and enhanced ROI. Learn more!
Why We Created AdRazor
Dateline: Q4 2017: we’d just passed £1 million Amazon sales from Amazon Advertising alone.
But, just as with AdWords several years before, things were changing . . . more competitors . . . higher costs per click . . and search terms which previously had been profit goldmines were now losing money.
We knew that our Amazon Ads were key to maximising the potential of the incredible (and becoming more powerful by the day) Amazon sales machine.
We needed to take control of our Amazon Advertising account.
What We Needed
We searched for a solution which was…
Simple
Optimising Amazon Advertising shouldn’t need to be so complicated.
Fast
We needed to be able to run our regular Amazon Advertising analysis in minutes not hours.
Intuitive and Understandable
For too long we’d been using our “expertise” with Excel filters to process the mind-numbingly large 100,000+ row Amazon Advertising reports and highlight the search terms where we’d been making zero sales or where our ACoS was too high… only to find that our results got worse not better.
We needed to understand what was happening, why… and to see clear what we needed to do to make our advertising more profitable.
Powerful
We knew that optimising our existing advertising was just the tip of the iceberg.
A Solution Which Puts Us In Control Of Our Amazon Ads
We needed to regain control of our Amazon Advertising because, at times, it felt like an untamed animal.
But also we didn’t want to pass the control of our Amazon Advertising budget to an algorithm that we didn’t understand and which made changes to our account automatically.
We had to be in control.
So We Built It
We didn’t find a solution which ticked more than 2 or 3 of those boxes at best… so we built it ourselves to optimise our own Amazon Advertising.
We’ve been using it… and constantly refining and improving it even since. And now we’ve decided to make it available to you.
What AdRazor Gives You
Each of those needs became a feature.
Simple and Intuitive
AdRazor works at the search term level, the core of Amazon Ads. It shows your data in a clear, colour-coded format, so you can see which search terms make a profit and which do not.
Fast
Your regular Amazon Ads analysis takes minutes, not hours.
In Your Control
AdRazor makes no changes to your live Amazon Ads campaigns. You decide, and you make the changes.
Transparent
There are no hidden algorithms. You see the data behind every decision.
Full History
At signup, AdRazor downloads all the data Amazon allows, usually the last 60 days. Then it adds each new day, so your history keeps growing. You can analyse all of it, not only Amazon’s last 60 days.
Flexible
Run auto campaigns and negative targeting as you like. AdRazor shows you which keywords earn their ad spend.